The Own It Show
This is The Own It Show. Where Everyday People Take Ownership to Create Extraordinary Success. Led by a couple who have influenced people at the highest level of the corporate, athletic, entrepreneur, and business world. We teach through science and data-driven methods to help you take true Ownership to lead through energy and influence. We don't just use our stories but tell stories of everyday people who through ownership created extraordinary success. These people have been in your shoes and ultimately excelled, whether it's leading a team of ten or ten thousand, building a business of one million or 100 million, winning one championship or ten, they all have one thing in common, OWNERSHIP. Success is different... be different... OWN IT.
The Own It Show
Why Food Dye Bans Don’t Matter — And What’s Really Making Us Sick
Episode Overview
In this powerful episode of The Own It Show, host Justin Roethlingshoefer challenges the feel-good headlines about food dye bans, seed oil removals, and wellness rebrands—revealing why they’re just distractions from the real problem: ultra-processed foods.
Justin exposes how the “new wellness boom” is masking the truth about our diets, how we’ve normalized eating calorie bombs wrapped in clean labels, and why removing artificial colors without restoring real nutrition is a false victory. He calls listeners to a higher standard: to revere their bodies, simplify their food, and return to rhythms that heal instead of mask dysfunction.
This episode will leave you thinking differently about what you eat, how you live, and what real health looks like from the inside out.
Episode Highlights
● The Wellness Mirage – Why banning food dyes and seed oils doesn’t fix the real problem.
● The UPF Epidemic – 50% of American calories come from ultra-processed foods—and it’s killing us.
● Reverence for the Body – A powerful biblical perspective on how intentionally we were designed.
● From Cosmetic to Cellular – Why “clean labels” are just lipstick on a toxic system.
● The 7-Day Reset – Justin’s practical challenge to reset your physiology and discover real energy.
Action Steps
● Stop Swapping Junk – Don’t just replace chips with “better” chips. Remove the calorie bombs entirely.
● Eat Real Food – For seven days, eat only foods with three ingredients or less.
● Track Your Health – Record your HRV, sleep quality, mood, and energy during those seven days.
● Add Gratitude – Pray over each meal to reconnect to your body and break autopilot eating patterns.
● Lead by Example – Show your family and community what true wellness looks like.
Subscribe and Listen to The Own It Show
➡︎ YouTube: [@justinroethlingshoefer](https://www.youtube.com/@justinroethlingshoefer)
➡︎ Apple Podcasts: [Listen on Apple](https://apple.co/3KCyN3j)
➡︎ Spotify: [Listen on Spotify](https://open.spotify.com/show/3F58Ez4...)
Resources
⚡️ [Explore Coaching Programs](https://ownitcoaching.com)
⚡️ [Get the Book – *The Power of Ownership*](https://www.amazon.com/dp/B0C6V92BKP)
Connect with Justin Roethlingshoefer
➡︎ [LinkedIn](https://www.linkedin.com/in/justinroethlingshoefer)
➡︎ [Instagram](https://www.instagram.com/justinroethlingshoefer)
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Subscribe and Listen to the Own It Show HERE:
➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG
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Resources:
⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/
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Connect with Justin Roethlingshoefer on Social Media:
➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en
Own It
Success is different so own your different!
